Theme

Design at the Edges

Design is a reflection of technical, economical, social and cultural value. The meaning of design evolves with time. Design itself gradually emerges as the new international language.

The IDA has selected “Design at the Edges” as the theme for the 2011 IDA Congress. This theme has following three applications,
1.The edge between the design practices and other fields having a stake in design, including:  science, technology, government, business, non-governmental humanitarian organizations.
2. The edge between design disciplines, especially communication, interior and industrial design. What do the disciplines share and what makes them distinctive?
3.“Cutting edge” work and ideas in design and in other fields: radically new, controversial, experimental, pushing the boundaries of the discipline.

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