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You can't miss this!--Huge % discounts off general rates available until 31 July

2011 IDA Congress Taipei – Design at the Edges
A spectacular cross-disciplinary design event
Acquaint yourself with what’s Taiwan – Three evenings of social events & daily design tours
Seize upon major design trends – Taipei World Design Exhibition & Young Designers Workshop
Discount rates expire on 31 July – 40% off regular rate, 50% off enterprise group
Book now!


(TDC News) The 2011 IDA Congress debuts this October at the Taipei International Conference Center (TICC), where a gathering of over 3,000 delegates from around the world is expected to spark cross-disciplinary dialogue between design disciplines and other fields that have an interest in design. In addition to five morning keynote speeches given by world renowned experts in the fields of economic development, the Internet, biotechnology, urbanism and international migration, the 2011 IDA Congress also comprises afternoon parallel sessions and three evenings of social events. Moreover, parallel events to the congress include the ‘Taipei World Design Expo’ and the ‘Young Designers Workshop.’ Of the total 3,000 tickets available to the congress, less than 300 remain.

The deadline for registration offering 40% discount off the general price (USD $700) is fast approaching (available until 31 July), so don’t miss out!


The FIRST IDA Congress and a FIRST for Taiwan
The International Design Alliance (IDA) is a strategic venture between the international organisations representing industrial design, communication design and interior architecture/design. The alliance was created by its founding partners, the International Council of Societies of Industrial Design (Icsid) and the International Council of Graphic Design Associations (Icograda) in 2003. In 2008, the IDA welcomed the International Federation of Interior Architects/Designers (IFI) to the alliance as the third partner.

The 2011 IDA Congress marks the alliance’s inaugural event since its establishment. The long term efforts of the Taiwan Design Center (TDC) and support from the Taiwanese government paid off when Taipei was selected as the host city after an international competitive bid process, and is set to stage the most important event for the global design community.


A focus on interdisciplinary dialogue between international experts
This inaugural IDA Congress will be a unique gathering of leading thinkers exploring the interweaving between design and five key sectors of global relevance: economic development, the Internet, biotechnology, urbanism and international migration. The Congress theme – Design at the Edges – was selected to highlight the edges between design practice and other fields having a stake in design; the blurring of the boundaries between the design disciplines, as well as their unique attributes; and ‘cutting edge’ work and ideas – thinking that pushes the boundaries of all disciplines.


Economic development: modeling the experience of Northern Europe to drive sustainable economic development of nations
The countries of Northern Europe have used creative thinking and innovative systems to achieve sustained economic development of their countries, and have become models for the world, with Finland being the most representative country of Northern Europe. Mr. Esko Aho (Executive Vice President, Corporate Relations and Responsibility, Nokia/Former Prime Minister of Finland) will discuss national innovative systems and creative economies from a business perspective and a national perspective. The panelists are Ms. Emily Campbell (Director of Design, RSA), Ms. Nila Leiserowitz (Managing Director, Gensler) and Ms. Valerie Jacobs (Vice-President and Group Director, LPK Trends).


The Internet : Vision for the future, culture in the heart
We are witnessing a virtual revolution of the Internet. Our vision, however, should be not just one for technology, but technology for culture and humanity. Mr Barry Lam林百里 (Chairman & CEO, Quanta Computer Inc.) as the speaker along with the panelists Mr. Bill Seaman (Professor, Department of Art, Art History & Visual Studies), Mr. Eric Schuldenfrei (Co-founder, eskyiu Ltd.) and Ms. Ruth Soenius (Director Of User Experience, Siemens) will meet the challenge to make technology work for culture and humanity.


Urbanism : Urbanism – Shaping Cities through Urban Design Strategies
By 2050 over 80% of the world’s population will live in cities. Urbanism can bring together all of the design disciplines to create cities which are designed at human scale around the needs of the citizen. Peter Bishop will explore examples where cities across the world are beginning to creatively tackle these issues and define an approach to urbanism that could set the conditions for successful urban growth in the challenging 21st century. The panelists are Mr. Fred Gelli (Creative Director & Partner, Tatil), Mr. Marco Steinberg (Design Director, Finnish Innovation Fund) and Mr. Michael Murphy (Co-Founder, Mass Design).


International Migration: International Migration: by design?
People move because of economics, oppression, hope, fear. etc. Currently there are over 200 million international migrants – what are the trends in these movements; how are people’s lives wrenched by movement, and how does migration cause dislocations and tensions in the host countries? The speaker Mr. Bob Elton is a member of the World Economic Forum Global Agenda Council on the Skills Gap, which deals with issues around talent mobility and immigration, and the panelists for this session are Mr. Carlo Ratti (Director MIT SENSEable City Lab), Mr. Juan Carlos Baumgartner (Managing Director, Space) and Mr. Kun-Pyo Lee( Executive Vice President & Head of Corporate Design Center, LG Electronics).

Parallel Sessions: occasions for networking
Afternoon parallel sessions offer an in depth exploration of the Congress theme – including interactive design salons, regional reports, professional practice sessions, opportunities for exchange between young designers and an academic track of refereed papers, concluding with an education symposium. Moreover, afternoon ‘Design Explorations’ offer 9 alternative guided design tours of Taipei to allow visitors to immerse themselves in the multi-culture of Taiwan.

Participants of the congress are exclusively invited to three evenings of social events which will showcase key Taipei cultural attractions, including the National Palace Museum, the Expo Dome and the National Chiang Kai-shek Cultural Center, enabling participants to enjoy local Taiwanese delicacies and traditional cultures.


Parallel Events: platforms for the young and experienced

Parallel events to the 2011 IDA Congress hosted and organized by TDC and the Government of Taiwan include a Young Designers Workshop series for Taiwanese and international design students and the ‘2011 Taipei World Design Expo,’ which will unveil a variety of creative designs at the STF Creative & Cultural Park, TWTC Exhibition Hall 1 and TWTC Nangang Exhibition Hall.

Huge % discounts off general rates available until 31 July 2011
A 40% discount off the general ticket price and 50% enterprise group discount on the general ticket price for overseas applicants is still available until 31 July, after which the full price will have to be paid. In addition, a limited number of tickets are available on a first come, first served basis for students at 70% off the price of the general ticket!  For more information browse: http://www.2011idacongress.com